New World Disorder

It's amazing the way policies in gov't impact global busines...

"Ironically, the second President Bush put the final nail in the coffin of the new world order. Even before September 11, the administration was signaling that it had a very different vision of international engagement from its predecessor's, one based on security, not economic concerns. And security was now defined not just in the narrow Cold War terms of safety from attack from a hostile, though stable, superpower, but very broadly to include safety from terrorism and weapons of mass destruction, as well as vital economic inputs such as oil.

...

The changing political climate is also overturning conventional marketing wisdom. For instance, many pundits argue that the current consumer backlash against U.S. products in the Middle East is here to stay and may spread to other countries. For instance, Coca-Cola--perhaps the most potent commercial symbol of America--has a new competitor in the Middle East. That competitor is Mecca-Cola, which is produced by a Tunisian-born French entrepreneur and is targeting Muslim consumers. Mecca-Cola's value proposition is to mimic Coca-Cola's branding (complete with the red and white label) but to promise 20% of its profits to Palestinian and Muslim charities. Mecca-Cola is rapidly establishing its brand as the anti-Coca-Cola through such publicity efforts as its sponsorship of an antiwar demonstration held in London last February. Currently, it claims to have received orders for 16 million bottles, including a million each in France and the United Kingdom."
-Nicolas Checa author of The New World Disorder


If people need proof all they need to do is read...

Irony is a serious thing.


...And isn't it interesting that no two countries with a McDonalds has ever gone to war.

Now ask yourself where the power lies...